So, you've written a book. What happens next?
When looking at the ABCs of writing, most of us are immersed in the A (art) and become skilled in the C (craft) of writing, but we aren’t often taught as much about the B (business) of it.
In this workshop, we’ll look at how to identify your author brand, the best way to approach the ever-changing social media landscape, who your target audience is for your book and the many opportunities and channels for reaching them, how to determine whether or not to hire an outside publicist and tips for promoting your book without alienating your friends. You’ll leave with a deeper understanding of your own book and the ways you can bring it out into the world.
JULIA BORCHERTS is the founder of Julia Publicity, a literary PR agency. She previously served as Publicity Manager for Kaye Publicity from 2014-2025, where she led campaigns for more than a hundred authors and publishers. She earned her M.F.A in Creative Writing and her M.A. in the Teaching of Writing from Columbia College Chicago. She worked for ten years as a daily columnist for several Chicago Tribune publications and as a frequent contributor to Time Out Chicago, Windy City Times and many other media outlets. She is an adjunct professor in the Creative Writing and Publishing program at DePaul University, and speaks at conferences and workshops on the topics of publicity, marketing, social media and author branding.
