How can authors leverage email marketing and social media to increase their sales? By cultivating an engaged, online community. This workshop will teach you how to go beyond generic social media posts and monthly newsletters; and create content that inspires dialogue, sharing, and most importantly, buying!
Plan to CONNECT for coffee and conversation at Peet's after Dana Kaye's workshop, where we'll discuss key takeaways from the session. Meaningful Conflicts contributors, be sure to join us for photos at The Book Stall.
Dana Kaye is a life-long entrepreneur who believes in the power of storytelling and authentic personal branding. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. In 2016, Dana launched Midwest Mystery Conference (formerly Murder and Mayhem in Chicago), a one-day conference dedicated to crime fiction, with mystery author Lori Rader-Day. She is the author of two books— Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales and The Personal Brand Workbook and serves on the advisory board of Propel PR.
