With in-person author events such as conferences, in-store launch parties, and book club gatherings slowly returning to the publicity landscape, how can authors do the best job possible in advertising, marketing, publicizing, and engaging readers? What’s the difference in publicizing and promoting indie book authors vs. traditionally published authors with the new models we can anticipate as the pandemic winds down? Or have the lines blurred? Let’s discuss how a 2021 marketing plan looks moving forward into 2022. This presentation will share ways to develop a business plan, better understand how to use the current popular social media platforms, and provide tips on ways to create content that will grab attention (in the best possible way).
Denny S. Bryce is an award-winning author and three-time RWA Golden Heart® finalist, including twice for her debut novel, Wild Women and the Blues. The former professional dancer and public relations professional is a book critic for NPR Books and has written for FROLIC Media, USA Today, and Harper’s Bazaar. Her debut novel has been named one of the most anticipated of 2021 by OPRAH DAILY, MS. MAGAZINE, PARADE, MARIE CLAIRE, GOODREADS, BOOKBUB, and more. A member of the Historical Novel Society (HNS), Women’s Fiction Writers Association (WFWA), and Novelists, Inc., she is a frequent speaker at author events and loves to travel. She lives in Savannah, GA. You can visit her online at DennySBryce.com. Photo Credit to Valerie Bey
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